Selling is hard. We make it easier.
From designing scalable sales functions to professionalising and running delivery day to day, we work at whatever depth moves the needle, opening doors to the real strategic relationships that will define your business.
Why we exist
Founders take the risk everyone else avoids, and build the things that actually move markets forward. It takes courage.
But the success of their businesses has a rate-limiting factor beyond the quality of the solution. Sales.
For early-stage startups and scale-ups, access to truly game-changing sales capacity is challenging with limited resources.
This is where we come in.
We believe in founders. We're genuinely passionate about sales as a craft. And we bring the expertise and can-do approach to unlock true sales value.
What we do
We close the gap between ambition and pipeline
We work with founders and Heads of Sales, Revenue or GTM, from pre-revenue through scaling, natural focus on energy and renewables, financial services and funds, though not sector-exclusive. Structured as a mix of retainer and commission, flexed to stage and scoped in the first conversation.
Senior sales expertise
Built in tier-1 environments, not theory.
Hands-on execution
In the work with you, not recommending from outside.
A motion your team can run without us
Leaves the team stronger and better equipped to sell, not dependent on us once the work is done.
Human touch, backed by scale
Senior relationship-led selling, supported by modern tooling and data. Not a trade-off between the two.
Channel Partners
We partner with VC funds and Angels to de-risk your portfolios and demonstrate the progress needed. We work alongside selected portfolio companies to drive commercial traction and scalable sales engines. We act as the next step beyond the founder sales network, in place of or as a booster for your early sales team. Our commercial terms ensure we're incentivised to succeed for your portfolio.
About us
We bridge institutional-grade sales execution, built and tested in the most competitive environments available, with a deep understanding of startup needs and go-to-market operating rigour.
Ben
LinkedIn ↗Co-founder & CEO
- Over a decade in competitive sales environments
- Spanned early stage B2B sales through to multi-billion pound investment deals
- Restaurant founder
- MSc, University College London (UCL)
Rory
LinkedIn ↗Co-founder & COO
- Venture Capital operator. Supported 200+ startups across growth, GTM and funding.
- PwC management consultant: customer strategy and operating models.
- Worked with FTSE 100 and NASDAQ 100 companies, and leading global brands.
- BA, University College London (UCL)
Let's talk
Tell us what you're building
No mandate, no pitch deck. Just a conversation about where the business is and what's actually getting in the way of selling.
FAQ
Do you replace our sales team, or work alongside it?+
We build on what's already there. Most engagements start alongside a founder or an early sales hire, not in place of them.
What sectors do you focus on?+
Energy and renewables, financial services and funds are our natural gravity, though we're not sector-exclusive.
What does an engagement look like?+
Depth flexes to the client. For some it's sharpening strategy and positioning, for others it's embedded sales delivery. We scope it in the first conversation.
How is this priced?+
Structured per engagement, typically a mix of retainer and commission, flexed to stage. We'll walk through specifics on a call.